Sexy football is back! West Ham will brave ridicule next season by wearing pink on their home shirts as part of a saucy new sponsorship deal with erotic retailers Ann Summers. The chain of high street stores, famed for sex toys and lingerie, are owned by David Gold, joint chairman of the Hammers.
According to the Daily Mail this is a tantalising first glimpse of the new shirt, with pink flashes added to the traditional colours. Chief executive of Ann Summers, Jacqueline Gold, said: ‘I am extremely happy with the cheeky pink addition to the claret and blue. ‘We feel it truly represents the large number of female fans who support West Ham.’ I forgot it is important to take into account the female portion of your fans when designing a new strip. Who cares about homosexual chants from opposition fans? Only the male contingent of Hammers fans.