“Chances are, you’ve maybe already seen it, as it has over 11 million views. It is undeniably mesmerizing. “Embrace Life,” created for Sussex Safer Roads in the UK, beat out Old Spice’s “The man you man could smell like” and more than 170 other entries. It’s the inaugural year for the award, with the winner receiving a YouTube homepage takeover worth £75,000. Creator: Alexander Commercials.
The video only won a Bronze Lion at Cannes, because: it wasn’t created by a “hot” “creative” ad shop. And Cannes is an annual circle jerking side-by-side blowjob douchebag fest.” Via: Copyranter